In I.T Infrastructure related careers can be stressful bit and also help desk or software support that involves dealing with customers and fault resolutions a lot, is software development sitting quietly and developing in .net programming or something stressful ?
Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world?
Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced and when you want to keep up with the Jones’ you had better know what to do. Businesses that are slow get left behind. Businesses who are eager to reach the turret of success continue to search for higher degrees of learning so as not to lose in the game.
Who would not want to succeed in business anyway? Everybody wants to generate income; everybody wants to be known in his or her own field. But how is it possible to succeed, especially in the business world?
One Word – Strategy. That single word alone already means everything. It actually defines everything about success.
Today, people are hooked on the internet. Almost everybody knows how to “surf the web”. In fact, most businesses have already seen its potential that is why online marketing has also become a phenomenon.
You may be skeptical about this strategy because you still think that yellow page advertising is better but let us delve into the ten major reasons why online marketing is more effective than yellow page advertising.
Reason #1: You Save More Money
The life of any business is money. Without this, it will not run. That is why savvy businessmen are very skeptical when it comes to their expenses.
With yellow page advertising, you pay a huge amount. In fact, for every inch of space in the yellow pages, there is a corresponding price. Imagine how much it would cost you if you had a full page ad? In New York, Manhattan, each inch of space costs $2,500 while a whole page ad costs $92,000!
With online marketing, you just have to pay for your monthly website, your website design and marketing, which could be less than $100/month to keep your business’ online advertising up and going.
Reason #2: You Have More Space For Content
Space does count when it comes to advertising. If you want your customers to know more about your business, limited space won’t work. In online marketing, you have all the space you need to advertise and promote what you have. In yellow page advertising, you only have a very limited amount of space to work with.
Reason #3: More People Hear About You
Have you ever noticed that when you are surfing the internet, you always come across a lot of things and then you suddenly became interested in them? That’s what online marketing can do for your business. If you know how to optimize your site, then more people will know about you. Can you do this with yellow page advertising?
Reason #4: Online Marketing Is Measurable
Why is this important? With tracking, you always know what are the most commonly keywords used by your visitors and can you monitor everything. When you develop a list of your best keywords, you can generate more traffic to your site and you’ll definitely gain more buyers.
With your yellow page advertising, you’ll have no ideal what prompted a prospect to take action.
Reason #5: You Can Use Videos With Online Marketing
Advertising on television is very expensive right? With online marketing, you get to promote your products or services at a very affordable price and even show your business’ benefits and features through online video. This is more visible and reliable than yellow page advertising which is plain words and photos, right?
Reason #6: You Establish A Relationship With Your Customers
How can you establish a relationship through a yellow page advertisement? With online marketing, you have the chance to develop relationships by sending email tips or online newsletters to visitors who keep coming back to your site. You can also get better business ideas by allowing them to leave comments.
Reason #7: You Can Easily Build Trust And Credibility With Your Visitors
When using online marketing, you have the chance to express your desire to help your customers and not just benefit from them. When you are able to build rapport with them by simply giving them simple ideas for free, you will quickly earn their trust.
Reason #8: You Are The Only Choice
With yellow page advertising, there are a lot of advertisements under each category. If you are the reader and you have 500 choices to choose from, would you still continue? Instead, you’ll probably just hop on your internet and type the keyword of what you want and you’ll have it! That’s online marketing! If you know how to do it right, you will be the only choice of your buyers.
Reason #9: You Can Promote Your Business All Over The World
Can yellow page advertising reach the whole world? Certainly not. With online marketing, the World Wide Web will do the work for you. Your products and services will be known throughout the nations with just a click.
Reason #10: Online Marketing Is Eco-Friendly
Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.
Amazing isn’t it? These ten are just some of the million reasons why you should choose online marketing over the yellow pages. You save money, you save effort, you save the environment, but more importantly you gain more wealth!
It came up conversationally, but I believe I’m the only person at my company to have firsthand experience as a user of Facebook.com. It was kind of funny to have all these online advertising professionals asking me all about the website everybody used in college. Didn’t they get the memo? I’m new. I should be asking the questions around here. The subject of Facebook.com is an interesting one that’s worth a closer look.
Without question 2005 was the year of MySpace. Before Rupert Murdoch’s $580 million social networking venture took the interactive world by storm, it’s difficult to believe that even the most optimistic of the billionaire’s lackeys would have predicted that new acquisition would more than quadruple its reach within a matter of months. With 23.5 billion page views by February, MySpace became the second most trafficked site on the Internet.
Murdoch’s success naturally generated buying interest in anything deemed online social networking. One proposed deal in March 2006, was Viacom’s unsuccessful $750 million bid for Facebook.com, the phenomenon started by wunderkind Mark Zuckerberg. After Facebook.com declined the offer, its founders pegged Facebook.com’s worth at two billion dollars. Perhaps the brilliant sparks from MySpace’s success has blinded Facebook.com to the flipside reality of Friendster’s paradise lost. There’s a real chance Facebook won’t see an offer this generous again.
Facebook.com is essentially an online medium of communication for college students and high schoolers. For its valued reach Zuckerberg and his crew of Harvard dropouts (taking their cue from Bill Gates, no doubt) must be looking for Google-sized compensation, but the two billion dollar figure is arbitrary and difficult to justify. Perhaps Facebook is emboldened by their own wise decision in not selling to Yahoo for $15 million in 2004.
Zuckerberg was likely trying to establish a market value for his creation, not an unwise move on the face of things. However, Viacom’s offer was not by any stretch of the imagination pocket change and the number of entities that can and will double the bid Facebook already got is finite.
Facebook’s traffic numbers, as referenced on Alexa.com, during the last three months are not encouraging; that is, if the goal is to fish for more and greater buyout bids. The numbers actually have trended downward since March, anathema for enticing hyper bidding growth. These diminishing statistics can be at least partially attributed to the cyclical nature of the school year since Facebook, after all, is geared towards the college student. It doesn’t matter how great the product is, it won’t keep students from doing their own thing during summer vacation and this yearly dip is potentially damaging.
Seeing as how fast online fads can expand and contract in social networking as we’ve seen in its short time span, what if the numbers don’t come back? What if something new pops up in two months that steals Facebook’s thunder? (And, again, MySpace’s success serves as good reason why this thunder is worth stealing.)
Facebook.com’s success has also been marred with some controversy that could taint its popularity with students. At Syracuse University a flap over freedom of expression ensued when a Facebook.com group went overboard in critiquing a student teacher and ended up with expulsions from the class and social suspension before three students transferred. After Penn State’s football team beat Ohio State this year students rushed the field and made a ruckus. Overwhelmed police made only two arrests that day, but later in the week they logged onto Facebook.com and, like Canadian Mounties who always get their man, got plenty of names and faces and photos from the info posted by students about their on-field shenanigans. Kids talk and these stories spread like wildfire, which may affect Facebook.com negatively – they can’t control misuse of their product and the negative repercussions that come from it.
The future is promising for the social networking business space and I don’t believe Facebook.com is doomed. Still, given the nature of short-lived and over-hyped dotcoms, Facebook may have reached their growth climax this school year, with possibility for expansion and success only contingent on acquisition. Time may not be on their side because as the pages of the calendar turn there will doubtlessly be new fads and trends that will threaten to m
I have a video that is a little over three minutes long, and I can’t upload it on the video application on facebook because they have to be less than 2 minutes. Is there another way I can upload it to my facebook page?
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