e-Business Australia

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InternetSponsoringNow.com You hear a huge amount of buzz online in the MLM community about social network marketing and incorporating and being on various social networks to get leads and traffic for your business from. But what are the best ones, and where should you first make your forray into this whole world of social network marketing. Here is a quick video on the real answer to being involved in social media Video coming soon. So, yes, go where your prospects are in social networking sites. Honestly, when you are getting started, and even further on down the line, don’t even try to get involved in too many and it will be just a enormous time drain for you. So really, like was in the video, Social network marketing sites like Facebook.com, MySpace.com, and Twitter.com are the ones to get involved in, since all of them are in the top 20 most visited sites on the internet. I’ll even throw in YouTube.com as a site to be involved in as well. While its a video hosting and sharing site, there is definitely a social marketing component to it as well. You can get completely bogged down on the hundreds of other social network marketing sites. Not naming any names, but my experience is that the vast majority of them are simply spam fests where people shoot message back and forth about this and that and there is little if any marketing value in the vast majority of them. So, yes by all means go on those four social network marketing site and set-up a profile. Put some …

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I have a website that has been up and running for some time now, and for numerous reasons I want to replace it with a Wordpress site.

So, how do I start building the Wordpress site – in a seperate folder from the “public_html” folder? Then when you are ready to move it into the public_html folder, do you have to correct whatever file-paths and link errors?

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Wordpress is up and running on my host — but it completely mismatches my site’s existing theme/CSS. How hard would it be to modify/write a new theme to make it fit in? Is there an easier way to do this?

Many businesses are looking for alternate methods to grow their businesses due to the apparent downturn in the economy. This translates to the need for business owners to look for other proven methods to generate income with a current trend in the business world showing an increase in eCommerce interest.

According to Forrester Research, 2007 online sales experienced a growth of 21% over 2006 and future trends show a continued growth of around 14% p/a over the next 5 years, despite the current wavering economy.

The Dilemma of developing an eCommerce site that performs -

How do you build a good eCommerce website that delivers profits to the bottom line? One of the great challenges for Australian Businesses deciding to tackle the on-line world, is in the style of site they believe they need to design to generate any real profits.

Director of retail Phil Bonnano from The Leading Edge said, “Many websites in Australia are a basic catalogue pages placed on their website. There isn’t really a good demonstration of integration between websites and other technologies. A Majority of websites lack innovation, offer nothing new or exciting and fail to engage their visitors,”

This identifies an untapped market in Australia, where anyone with vision can establish themselves as the market leader in their niche.

Successful eCommerce websites are built by using Proven Techniques -

The key to a successful eCommerce site is in establishing a solid foundation and planning the future success. It’s critical to understand what and how a customer will buy from you and the message you want to portray about your business.

Think of creating a new website like the opening a new outlet or store.

Would you expect to have a high performing store if your customers had to walk through an unidentifiable maze to find your cash register? Or even worse, would you design a physical store where you customer is ready to buy only to discover they can’t complete their transaction as they are shopping in a display only store?

It is critical for your customers to find their shopping experience simple and enjoyable.

It is possible to achieve this through a combination of proven web design and eCommerce techniques.

eCommerce offers a Measurable Return on Investment -

One of the greatest challenges in marketing is through understanding what does and doesn’t work. Different marketing strategies can take months to come to fruition and you may not even understand if they are actually achieving a return on investment. eCommerce is proving to break free from the mould offering a medium that allows successful measure of campaigns through applications such as Google Analytics.

As David Trewern from marketing agency DTDigital was quoted as saying “You are able to prove your return on your investment – it is pretty difficult to find that level of information and data from other methods of measurement. You no longer have to guess what is working which gives you an upper hand in a bad economic environment, when people want to ensure they are achieving a result.”

eCommerce offers the opportunity for all businesses to compete on a level playing field -

In the world of Bricks and Mortar there is a huge difference between small and big business. Myers, David Jones and Woolworths hold the obvious upper hand over smaller independent retailers. This translates across many different industries and identifies a necessity to consider other mediums in order to grow business.

Any business with a solid eCommerce plan are proof anyone can out perform their competition in the on-line world.

Sites like vroomvroomvroom are an example of how smaller businesses can compete on the same playing field as Hertz, Avis and Budget through smart eCommerce sites that make it easier for visitors to navigate and buy through.

They currently have only 10 employees, and through well thought eCommerce strategies and implementation of technology have established themselves as market leaders in the Australian car hire industry. By redeveloping their eCommerce strategy they managed to grow their revenue by 121% in 12 months.

Do I need to take out a second mortgage to get a piece of the eCommerce action?

With expected growth of 14% p/a it is important to ensure you have a well thought eCommerce strategy to establish yourself as a leader in your niche. This will obviously involve an investment, but will not cost you anywhere near the price of setting up a physical shop and hiring a team of people to run it. Think of an eCommerce presence like a sales person servicing your customers 24/7, reducing your time and expenses you’d normally have to spend.

In today’s economic climate it is critical to ensure you are adapting to the market place. What better way to do that then to become a market leader in your niche through the development of an eCommerce strategy that will outperform your competition.