e-Business Australia

Michael Smith Jr., Director of Global Tech Initiatives Yahoo! SEA, speaks on “Engagement in Mobile Social Network Marketing” last April 07-08, 2011, Hotel Intercontinental, Makati City, Philippines.

Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights – while driving foot traffic to businesses large and small that have a “digital footprint” in today’s surging digital economy.

Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and “Windows shopping”. Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco’s VNI projections predicts that Internet traffic will double roughly every two years as a result of “a combined annual growth rate of 46 p[er cent form 2007 to 2012.

The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, “video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices – a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.

Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.

As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is – not surprisingly for those who have been tracking the emerging technologies of Web 2.0 – local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.

The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC’s Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple’s iPhone) combined with advances in Google Maps and Google’s local search capabilities are making real time, and precise geopraphic local search a reality.

”(W)henever I fly somewhere,” Schmidt told CNBC, “I open up … my iPhone or my BlackBerry, and, boom, there’s everything in my world as I’ve landed in a country I’ve never been in. It’s a remarkable achievement.” Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. “(T)here’s been a huge increase in maps, Google Maps, hugely successful,” Dr. Schmidt reports. “(W)hen I want to go to the equivalent of a Starbucks, I just type “Starbucks,” it says it’s over there. For me, that’s just a huge–a huge improvement. And that service is available almost everywhere in the world.”

What is common practice for Google’s high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company’s digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.

With all the hype round the big boys in the industry, some of the smaller mobile phones can get overlooked. And that’s a shame when it’s the Three INQ1, a handset best described as the Facebook phone with mobile broadband built in! For such a cheap handset, this stunner does so much!

What makes a Facebook phone?

So, if you’re going to be selling a Facebook phone, what will it be like? What kind of stuff would you expect it to do, and how would it differ from other mobile phones? Well, there are some silly suggestions some could make for a Facebook phone. If only to clear them out the way so you don’t dwell on them when we actually get to the Three INQ1 Facebook phone, I suppose I’d best list some of them here. Imagine a phone that you could throw sheep at people wherever you were, or zombie hug them. No matter where, you’d always be able to annoy your mates, and type stupid pointless comments on their wall. With a Facebook phone, you’re always linked in to your collective group.

Except, that’s not such a silly pipe dream, because the Three INQ1 really is a phone that does things like that, and more, to truly earn the title of ‘Facebook phone’.

Three INQ1 – the Facebook phone cometh

So, what makes this new entry into the world of mobile phones so special? Why is it so cool? Well, put simply, it’s down to communication. Sure, a few mobile phones have let you get on to Facebook but none of them have had the tight integration you see here. So, with the Three INQ1 Facebook phone, it’s integrated down to the level of putting your friends’ statuses in their phonebook entries, so you can instantly see who’s logged in, and available. It evens pulls down a phonebook image from Facebook, too, and you can upload YOUR images straight from the 3MP camera to your Facebook profile! Mind you, it’s also fair to say it’s not JUST a Facebook phone… it’s a Skype phone, and an MSN phone, and just about any communication-method-under-the-sun phone, too.

But the really cool thing is… the Three INQ1 Facebook phone isn’t even just a phone…

Not just a phone… it does mobile broadband too!

Y’see, while the Three INQ1 Facebook phone is exceptionally nice as a mobile phone, it comes with a HSDPA internet connection. And that, my friends, isn’t just for looking at Facebook on the phone itself. Unlike the vast majority of mobile phones on the market, you can also connect it to your laptop, and use it as a USB modem. That’s right, as well as being a superb mobile phone, the Three INQ1 also gives you mobile broadband, letting you get your laptop online, no matter where you are. There aren’t many mobile phones you can say that about! It doesn’t hurt, either, that the Three INQ1 Facebook phone is clad in shiny brushed metal, giving it a sleek, sexy, sliding body that you’ll want to hold and caress. In short, in case you hadn’t guessed, the Three INQ1, the first proper Facebook phone, is ace!