e-Business Australia

Starting an online business is not always as easy as it may sound. But, running an online business has many benefits over its offline counterpart. First, and the most appealing, is you’ll most likely be working from home from your own computer, and working the hours that suit you. And secondly, you have the potential to make a lot more money than you would if you were working for someone else.

Before embarking on an online entrepreneurial quest for the perfect home-based business, it’s advisable to look at the array of online business opportunities available, and decide which would be the most suitable for you. While it’s quite conceivable, that the most profitable and legitimate type of online businesses can be operated successfully by one person, most involve a collaboration of skills and input.

For the individual, making money online is a very real prospect, but there are some important factors that should be considered before taking that first vital step.

1.Should you sell a service?

Unless you have a well-developed skill such as, web design, graphics design, writing or some other creative or artistic flair, you’ll have to concentrate on finding or creating a product.

In selling your services, you must first determine whether a paying market actually exists for your services. Initially, you’ll need to do some research and look at similar services being offered. A good indicator is usually when there are numerous similar services available. This would suggest a buoyant market, but it’s not always the case. A friendly yet inquisitive email sent to a few established service providers in the business you’re considering, should give you an insight.

Take a good look at the existing competition. Look at the quality of their work. Could you do it better? What prices are they charging? Could you do it cheaper? If you can effectively do either of these you’re on your way to building online wealth.

2.Should you sell a product?

More people than ever buy products online, but the main thing to consider is whether you want to sell a tangible product or a virtual product.

As with selling a service, you must first determine whether a market exists for your product. Look at similar products then decide whether there’s room for another player. All products will have to be sold through a website, from which an order can be taken and a payment can be processed. If you have the knowledge and necessary skills, you can easily build the website yourself. Otherwise you will have to pay a professional.

A tangible product is something that can be held in the hand, therefore it will also need to be packed and shipped. Processing orders is very time consuming, but more importantly you may have to keep inventory, which can be very expensive plus you’ll need to find storage space.

3.Selling someone else’s product

Some of the best online business opportunities are very simple to set up and run. The first of these is affiliate marketing. You simply find some existing products that are being successfully sold on the Internet, and sign up for their affiliate program. Basically, this is straight-forward process. You complete an online application form and you’re given a reference number, which you can embed into your marketing links. The host company will also track your sales and pay you commissions. All you have to do is sell their products.

4.Buying a business or franchise

If you’d prefer to buy a readymade business, there are many to choose from. Some established and profitable Internet businesses will gladly sell you a franchise. This will most likely be a clone of their existing business, but beware! Owning a franchise business on the Internet will prove useless unless you have territorial rights. The problem with online franchises is your limitations on what you can sell. You must sign an agreement with the franchisor, that you, the franchisee will only sell their range of products.

5.Online investment opportunities

Not strictly a business opportunity, but investing in real estate or stocks and shares has become big business in itself. The Internet has opened up all kinds of opportunities for investors, and it’s so easy to go online and find stock brokers willing to advise you where to put your hard-earned cash for the maximum return. The big consideration with investing is to remember that prices can fall just as quickly as they rise.

6.Finding the right market

Whatever service or product you decide to offer your online customers, you must first establish whether there’s a need for it. If there is, you’ll have to work on an effective strategy of getting your product in front of your prospect ahead of the competition.

I have a wordpress blog and want to add pictures for each year of an event I run. What is the easiest wordpress plugin for doing this? Lightbox is too confusing and time consuming! I’m willing to pay for something if it allows long caption lengths.

One of the best ways to earn money is to create online business success of your own. To create online business success, you will be required to put in a lot of hard work. You will need a lot of common sense and patience. If you have the right amount of information and knowledge, then you can easily create your online business. One such easy online business is creating a website of your own. Let us learn the tricks of the trade.

First of all you need understand a few things before designing your website. Do you have the skills that are required to create a website? Are you creative enough? Do you have the required software for web designing? Is your computer well equipped with memory and other things? Do you have a scanner, webcam, and image-editing software, proper software for uploading files? If you have all these things, then creating a website can be an easy online business option for you. However, if you don’t have these tools, then you might have to start preparing to create online business achievement.

The next step is to ask yourself what is it that you are going to do with your website. Are you going to sell products from your site or are you planning to go into advertising? If you are planning to sell products from your site then here are a few tips. If you are planning to sell a large number of products from your site then you need to maintain a database of those products.

You will also need a system for inventory management. Also, if your products require video and audio software then make arrangements for the same. You will require a computer with great internet speed to carry on your business. To create online business success, you will also need shopping cart programs, merchant accounts, processing software, safe servers, etc. These tools are extremely necessary if you want to sell products online.

Instead of having, merchant accounts there are other alternative electronic payment options too. There are both pros and cons from each of these options, but you need to consider the one that fits your needs. If you are using your website for advertising, then you can sell the space on your website to advertisers to display ads. This way you can earn a percentage of the advertising revenue generated. However, to lure advertisers to your website your website should be lucrative. The design of your website must be stunning and its page rank should also be high enough. In addition, you need to keep in mind that the web traffic or the number of those visiting your website should be substantial. Thus, website making is an easy online business option.

Here are a few more examples of a small business online jobs that could also help you make money: Blog flipping, website flipping, affiliate marketing, paid-to-surf programs, autosurf programs, online tutorials, etc. Small business online jobs such as social networking, blogging, pay per click, pay to read, paid surveys, paid reviews, freelancing, selling your stuff, social bookmarking, online gaming, also are extremely popular. Therefore, you can indulge yourself in any of them.

Wordpress is the best tool for Blogging. Moreover it has become popular as Content Management System. As its functionality can be enhanced by using pluggins .Content Management is total content control. With a content management system, or CMS, you can maintain consistency across your site with a few clicks. Whether brand messaging, news, or even look and feel, a CMS makes site wide maintenance simple and quick. But there’s more to it than that.

With the many capabilities of a Wordpress, businesses can leverage this technology to meet business goals, drive demand, and create deeper user engagement.

By immediately posting news, comments, and other information, a company can respond almost instantaneously to changes in the digital marketplace. Whether this means adding, deleting, or editing live content, a wordpress is a tool that should be carried in every webmaster’s toolbox.

Wordpress is easy to customize

Pick a theme that vaguely resembles what you would like i.e. 2 column, 3 column etc. I’ve chosen to use the default template for this example.

If choosing other than one of the defaults, download and extract the file to the your wordpresswp-contentthemes directory

Either extract the same downloaded file to the same place giving it a different name or simply navigate to the themes folder and copy/paste it into same directory giving it a different name.

You now have 2 identical themes one with the correct name and one with the name you gave.

From Your Theme directory, Open up the style.css file in your favourite text editor and edit the first few lines to suit e.g. Theme Name, Theme Description, version and urls. I made the changes shown below:

That’s it, save and close the style.css file. Then, if you haven’t already, upload those two theme directories (default and MY Theme) to the themes directory online.

Login and Open up your WordPress dashboard under Presentation > Themes you should see both themes, with the correct names beside them, activate the one with your name.

 

At this point this theme is exactly the same as the original (default), and if any edits you make to your theme do not do as expected, then you can do real-time switching back to the default.

Wordpress as a E-commerce Website

The lite version of this plugin allows you to sell products via PayPal only. Whilst it’s called ‘lite’ it’s not that simple as such. You can have your products in categories, there’s a shopping basket and it uses the PayPal IPN for instant notification. I’ve not gone through the whole process but I would assume that if you’re selling a digital product it will also then provide a download link to the buyer to download the product, as I’ve had the option to set how many times the product can be downloaded by the buyer.

WP e-Commerce is just like any other plugin for the installation. Just unzip the files and upload the directory to your plugins directory, and activate it in the WordPress admin. You then get an extra menu for it, where you can set your shop settings, other preferences, and start adding categories, brands and product information. It can deal with physical products or digital products, the latter was what I was interested in. You can also easily select which fields to have in the form on the front end, and which of these fields to send PayPal so that they’re prefilled. As I’m only looking to sell digital products I took the address details out as these are not needed.

Marketers need to remember that a wordpress gives them the ability to leverage unique pieces of content across multiple sites while providing multi-lingual support and content, a critical factor for companies with an international reach and online presence.

Wordpress as a Forum Website

WP-Forum is a WordPress plugin that enables you to have a forum directly attached to your WordPress installation. As one of the more popular forum software available today, SMF would be a good choice if you have no particular preference towards any forum solution. Itâ??s still pretty bloated/bulky and can be difficult at times to customise (though less than many alternatives really), so I canâ??t say itâ??s my first choice solution at the moment. And while its backend integration with WordPress just requires the installation of a single WP plugin, I canâ??t seem to find a proper guide on layout integration yet. Hereâ??s how you do it:

1.Install either one of two â??bridgeâ? plugins, i.e. WP SMF Bridge Plugin 1.0 or the CMS & SMF Plugin. While both provide user account integration (log into/register via WP = log into SMF/register into SMF), listing recent forum topics/messages on your blog, and etc., the latter plugin hooks WP to SMF via a portal CMS known as Enigma. This results in a more powerful setup, but also a more complicated one. So, for those who just want a forum to use with WP, I suggest using the former plugin.

2.Now that we have our backends integrated, layout is next. Itâ??s a pity, however, that there doesnâ??t seem to be a step-by-step guide on how to do this. So, for now, youâ??re on your own on this. SMF does have documentation on how to create/edit its themes though.

More SEO For Wordpress

The Meta-Description is used by Google and other search engines to provide the description of a page. This is quite important – particularly since Wordpress by default does absolutely nothing about it. wpSEO can generate post descriptions in a variety of ways, however in most cases it makes sense to cite the actual postings – automatically. If youâ??d like to be more precise, you can also provide a brief summary for Meta-Description manually. The definition of used Meta-Keywords offers you more flexibility. If you are already using the plugins UTâ??W or STP, wpSEO can use your tags as keywords. Otherwise the keywords will be automatically generated from the article, which is not always a sound solution for efficient SEO. By default wpSEO generates keywords fully automatically, however you can let it extract text passages marked in bold or italics or in -tags. You can also use filters to ensure that only relevant data is being used

To install the plugin, itâ??s enough to upload it to the plugins directory (wp-content/plugins) and activate it in the Wordpress engine. You should avoid using two or more plugins (as mentioned before) at the same time. Previously installed plugins can cause conflicts, just like manual entries in your header.php file. To make sure the wpSEO is working properly, you should at least deactivate similar tools; better – delete them.

A last useful feature you might never use, but would be happy to have available once you need it: you may export all your settings as an XML-file and use them for another blogs. Therefore itâ??s very easy to maintain the optimal configuration and adjust it to a number of blogs.

At it’s very core, Wordpress content management is about reaching the right person, at the right time, with the right CONTENT. This creates an engaging user experience that drives demand. The dynamism of content management, and the re-purposing of relevant and engaging content, is an evolution in online strategy that will drive strong results for any organization.

 

 

Hey my cousin is curious and wants to create a Twitter page for his company, but he doesn’t know how to do it. He doesn’t have a twitter account either. He wants to know how to make a twitter account and twitter webpage for his company, so that he can teach his marketing people by next week. Anyone know how to do this?

I haven’t a clue how to use Wordpress and Comicpress to create sites and publish comic strips! Please help. Do you know of a good walkthrough? Thanks much!

The idea behind using a social networking site as Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:

- Social Ads

- Pages

- Beacon

- Insights

- Platform

- Polls

These tools can help you to build awareness of your brand through this social networking site and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using social networking sites.

You can learn how to take further advantage of these features by visiting the facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads – and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other social networking site friends – they can leave comments and generally enhance the experience of a visit to your page.

You can use this social networking site to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.

FACEBOOK BEACON

Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).

This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.

Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy – they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.

FACEBOOK INSIGHTS

If you are using facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.

Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.

FACEBOOK PLATFORM

Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.

You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.

FACEBOOK POLLS

Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you’ll have no trouble gathering data. Best of all, you can target your polling.

You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.

Do not forget about these valuable tools – they can really help out your business.

Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language – there are plenty of tutorials online which can help you learn the ropes of this quickly.

Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.

CREATING APPLICATIONS FOR BUSINESS

With just a little bit of programming know how, anybody can make and distribute their own applications. You’ll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.

You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business – and that is why you made a Facebook page for your business in the first place, no?

You will also be building a sense of community amongst all of these potential customers which will help you get sales.

Here are a few tips for getting the best results from your applications:

1) Make it relevant

In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.

2) Privacy policy

Even if they are on facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.

3) Free distribution

Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your facebook friends like your application, they will spread the word.

I want to create a custom Wordpress theme, but I don’t have administrative access to the computer that I’m using, so I can’t install Wordpress to test my theme. Is there another easy way to do it? I have photoshop, and notepad ++ both installed on my flash drive, but as far as I know there is no way to install Wordpress on a flash drive.

WordPress is an open-source blog engine released under the GNU general public license. It allows users to easily create dynamic blogs with great content and many outstanding features. It is an ideal tool for developing blogs and though it is chiefly used for blogging, it can also be used as a complete CMS with very little effort. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.

This book walks through clear, step-by-step instructions to build a custom theme for the WordPress open-source blog engine. The author provides design tips and suggestions and covers setting up the WordPress sandbox, and reviews the best practices from setting up the theme’s template structure, through coding markup, testing, and debugging, to taking it live. The last three chapters cover additional tips, tricks, and various cookbook recipes for adding popular site enhancements to WordPress theme designs using 3rd-party plugins as well as creating API hooks to add custom plugins.

Whether users are working with a pre-existing theme or creating a new one from the ground up, WordPress Theme Design will give them the know-how to effectively understand how themes work within the WordPress blog system enabling them to have full control over their site’s design and branding. Users only need to be comfortable with the basics of web development and this book will take care of the rest.

What you will learn from this book

Set up a basic workflow and development environment for WordPress theme design
Create detailed designs and code them up
Enhance your sites by choosing the right color schemes and graphics
Debug and validate your theme using W3C’s XHTML and CSS validation tools
Customize and tweak your theme’s layout
Set up dynamic drop-down menus, AJAX/dynamic and interactive forms
Download and install useful plug-ins and widgetize your theme
Improve post and page content using jQuery and ThickBox
Add interactivity to your themes using Flash
Includes a reference guide to WordPress 2.0’s template hierarchy, markup, styles and template tags, as well as include and loop functions

Chapter 1 introduces you to the WordPress blog system and lets you know what you need to be aware of regarding the WordPress theme project you’re ready to embark on. The chapter also covers the development tools that are recommended and web skills that you’ll need to begin developing a WordPress theme.

Chapter 2 looks at the essential elements you need to consider when planning your WordPress theme design. It discusses the best tools and processes for making your theme design a reality. The author explains her own ‘Rapid Design Comping’ technique and gives some tips and tricks for developing color schemes and graphic styles for your WordPress theme. By the end of the chapter, you’ll have a working XHTML and CSS based ‘comp’ or mockup of your theme design, ready to be coded up and assembled into a fully functional WordPress theme.

Chapter 3 uses the final XHTML and CSS mockup from Chapter 2 and shows you how to add WordPress PHP template tag code to it and break it down into the template pages a theme requires. Along the way, this chapter covers the essentials of what makes a WordPress theme work. At the end of the chapter, you’ll have a basic, working WordPress theme.

Chapter 4 discusses the basic techniques of debugging and validation that you should employ throughout your theme’s development. It covers the W3C’s XHTML and CSS validation services and how to use the FireFox browser and some of its extensions as a development tool, not just another browser. This chapter also covers troubleshooting some of the most common reasons ‘good code goes bad’, especially in IE, and best practices for fixing those problems, giving you a great-looking theme across all browsers and platforms.

Chapter 5 discuss how to properly set up your WordPress theme’s CSS style sheet so that it loads into WordPress installations correctly. It also discuss compressing your theme files into the ZIP file format and running some test installations of your theme package in WordPress’s administration panel so you can share your WordPress theme with the world.

Chapter 6 covers key information under easy-to-look-up headers that will help you with your WordPress theme development, from the two CSS class styles that WordPress itself outputs, to WordPress’s PHP template tag code, to a breakdown of “The Loop” along with WordPress functions and features you can take advantage of in your theme development. Information in this chapter is listed along with key links to bookmark to make your theme development as easy as possible.

Chapter 7 dives into taking your working, debugged, validated, and properly packaged WordPress theme from the earlier chapters, and enhancing it with dynamic menus using the SuckerFish CSS-based method and Adobe Flash media.

Chapter 8 continues showing you how to enhance your WordPress theme by looking at the most popular methods for leveraging AJAX techniques in WordPress using plugins and widgets. It also gives you a complete background on AJAX and when it’s best to use those techniques or skip them. The chapter also reviews some cool JavaScript toolkits, libraries, and scripts you can use to simply make your WordPress theme appear ‘Ajaxy’.

Chapter 9 reviews the main tips from the previous chapters and covers some key tips for easily implementing today’s coolest CSS tricks into your theme as well as a few final SEO tips that you’ll probably run into once you really start putting content into your WordPress site.

For more details on the book please visit http://www.packtpub.com/wordpress-theme-design/book.