Michael “What The Buck” Buckley talks with Liz Shannon Miller in a fireside chat at NewTeeVee Live 2008 about how to build an audience and community in the context of social network marketing. He actively uses Facebook, MySpace/Myspace Bulletins, Twitter. Michael builds rapport with high traffic blogs, as well as relationships and alliances with other top YouTube creators/producers to cross-promote using back-and-forth content connections because the audience loves the “old-school crossover”. Sharing audiences has been a win-win strategy. He spends a great part of his days actively engaging commentators through his witty, warm, and occasionally acerbic replies. Mr. Buckley does NOT post on other video platforms because the bottom line is degraded by doing so, particularly considering the capital efficiency of the incremental effort. Thus his promotional labor is dedicated to driving traffic exclusively toward his YouTube channel.
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