Unethical Practices Covered By Black Hat SEO:

1. Overfilling Pages with Keywords
This is something to be avoided for many reasons. As with other black hat SEO techniques, it basically makes for a poor-quality site and as such is entirely counterproductive when it comes to SEO. Over stuffing a page or text with keywords to bring people to it will render it messy and unintelligible to users. Not only this, search engines these days pay special attention to this bad practise and will recognise the overuse of keywords through the ’spider’ programs they send to investigate sites. There are harsh penalties for keyword overuse these days and so, as we’ve explained, you need to be careful. Keywords are one of your best friends when it comes to SEO, so don’t make an enemy of them by being reckless.

2. Hiding Text
This might seem like an easy way of getting text, such as extra keywords, onto your pages without cluttering them in the eyes of visitors. While it may be fairly easy to achieve, by simply including text that’s the same colour as the background, you should remember that it can become visible with the click of a mouse, and as such can make your site seem cheap and shoddy. Also, search engines may well penalise you for its inclusion as they increasingly scan for this black hat technique.

3. Masking
Presenting one set of pages to a visitor and another to search engine spiders is one of the most obviously underhand black hat practises. It would be difficult to claim ignorance if caught practising this form of deceit. Once again it’s something that search engines take very seriously indeed, and masking could get you a very bad name, remove the possibility of hits from search engine results pages entirely and get you blacklisted. One might well wonder how much more serious a punishment could be for a business trying to succeed on the web. Avoid this at all costs as increasingly sophisticated technology employed by search engines will probably catch you out.

4. Cookies
Cookies, redirects cookies and redirects are black hat techniques that need little introduction to any web user. Put simply, they are highly annoying methods and no discerning website designer would consider their inclusion these days. On top of lowering standards, using cookies and redirects will do nothing for your ranking on search engine result pages and any reputable search engine optimization company would tell you to avoid them like the plague.

These are just some of the most common black hat tips you should avoid. Be advised that there are others and that none of those will bring you any benefits in the long term either. So, instead of dwelling on the negative, let’s end with some good white hat practises you can use.

1.    Spend at least half an hour every day looking at ways you can benefit your pages in terms of website optimisation. Introduce fresh material, keep links up to date and maintain high standards.
2.    Get advice from a good search engine optimization agency. Many will offer you a free SEO analysis, so why not take advantage of that.
3.    Keep your site user friendly. Maintain a site that’s interesting for users and many SEO strategies will fall into place around you. Keep introducing fresh and original material in the form of a blog, for example.

It’s good to be aware of some of these basic white hat principles of SEO, whether you decide to use a professional search engine optimization agency or not.

Over Emphasis of Keywords in the Description Tag

As anyone involved or interested in search engine optimisation knows keywords form a vital part of ensuring good search engine rankings, which are crucial when it comes to promoting your business or service. What some people fail to understand is that they need to be seen in the wider context of off page optimisation coupled with high quality content. Forcing keywords into a description tag at the cost of fluency and meaning is one common mistake that’s made when people try to do SEO themselves.

Poorly Constructed Keyword Tags

In the rush to include keywords and generate higher search engine rankings many people forget the proper way to do things. A keyword tag is there to hold the keywords you want your site listed for. It should not feature the keyword more than three times and it should not attract visitors who’ve searched for something that isn’t on your site. It might be tempting to increase ranking by attracting unwitting visitors, but it makes for a poor quality site that won’t make many friends.

Misunderstanding the Issues Surrounding Anchor Text

Many people seem to think that anchor text (the highlighted text that links to another page on the web) should contain the actual name of the link provided. This is not true. It’s not necessary for it to contain all words from the link in order to maximise offpage SEO, but it should feature keywords with a view to improving search engine rank.

Cluttering a Site with Clumsy Inclusion of Keywords

Keywords are, of course, very important in terms of search engine optimisation, but some people attempting DIY SEO can get it badly wrong when it comes to their inclusion in text. They should always feature it as a part of the normal flow of a well-constructed sentence, and should never be included incongruously and at the expense of meaning and fluency. Overuse can simply make a text unreadable, and it will be obvious to a reader that they’re not getting what they want from a text. Overuse of keywords makes for a poor quality site and can even detract from search engine rankings as overuse is increasingly monitored on the web.

Using Abstract Tags

The census of opinion among search engine optimisation experts is that these aren’t as effective as more conventional description tags, and shouldn’t be considered as a viable alternative these days. Remember that abstract tags were abused in past years (particularly by adult-themed sites) in order to attract hits from unwitting members of the public. It used to be the case that a search for a simple cooking recipe, for example, could yield very unexpected results in an Internet search. While this may still be the case to a certain degree, bear in mind that modern search engines no longer take as much notice of abstract tags as they once did. There are other methods of offpage optimisation that you can consider instead.

Picture Tags

Many people undertaking ‘do it yourself’ search engine optimisation forget that search engines looking at picture files will not recognise, for example, jpg259 as anything other than a random picture. If this picture is called, instead, brown shoes from Gucci, then it’s useful in an image search and can bring useful hits to a site, thus increasing the ranking. So bear in mind that pictures need useful titles.

Many people decide that search engine optimisation is too important for anything to be left to chance, and use reputable – or ‘white hat’ – search engine optimization specialists. Many people discover that after deciding to consult a search engine optimisation company their Internet traffic increases dramatically, even if they’d previously thought it to be at a reasonable level. Whatever you decide, you should keep SEO in mind at all times and at all stages of the game. And remember that it’s not something to be done once and forgotten; it’s an ongoing process.

1.    Making Maps
A content management system should make it easy for you to generate maps on your site that will assist with SEO by exploiting the potential of internal links. There are two types of maps that a content management system ought to help you generate. One is a site map that will act as a useful tool to help any visitor navigate your site. A sophisticated CMS should automatically update your site map whenever a user adds a page, thus pointing search engines towards your site. This can be simple and traditional, and features optimised links to help your ranking. In addition, Google allows the submission of an XML format site map, which will help ensure your site’s indexed. A good content management system will help you to generate this as well.

2.    Information for Robots
A good content management system should allow you to control the information given to spider programs that are sent by search engines to investigate your site. Often referred to as robots, spiders search for any instructions intended for them in a text file called ‘robots’txt’ in your home directory. These instructions can be very useful, not least in telling search engines what NOT to index. If you have both a traditional and a printer friendly version of each page on your site, for example, it’s important to tell the spider so that you don’t end up being penalised by the search engine for having duplicate material. Beware of content management systems that don’t allow you access to information specifically intended for robots.

3.    Coherent URLs
Content management systems should be great for creating human-readable uniform resource locators (URLs). URLs consist of a filename and a filepath, which make up a page’s address, and search engine optimization experts agree that they are one of the most important functions of a content management program. URLs should be coherent and open to easy recognition by search engines. Beware of any content management system that doesn’t recognise the importance of URL’s when it comes to search engine optimisation. A good content management system should make URLs user friendly by making them permanent, useful, clearly your own, customisable, and SEO friendly. As a footnote, content management systems should warn of any unwanted consequences from customising URLs on your site.

4.    Ease of Use
A content management system should be easy to use. Since it is basically a template to be used for creating a site that’s search engine optimised, your content management system should not be so difficult to understand that it takes a lot of time that could be better spent. When thinking about SEO CMS remember that a content management system should do a lot of the work for you, leaving you able to concentrate on things like good quality content.

5.    Visitor Content
Your content management system should make it easy for visitors to your site to create content.
Search engines like to see community-created content such as blogs, comments and wiki submissions. The content they add tends to be easy to link to and straightforward in terms of architecture. It also tends to feature keywords and interesting material – all things we look for when we think about search engine optimisation.

6.    Ability to Track
A good content management system should allow you to track who’s visiting your site and what keywords brought them there. Many of the tools for analysis that help you get this information, such as Google analytics require that you paste chunks of code into each and every page on your web site. Make sure that your content management system allows you to do this – it isn’t a problem for most but it pays to be certain.

Any free search engine optimization analysis will present ways in which the use of a good content management system can benefit your website in SEO terms. We hope these tips will lead you to success with a good one.

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